The capital city is currently hosting the premier marketing communications conference, which opened its doors yesterday at the Abuja Continental Hotel.
Under the theme “Marketing Communication: Transforming Businesses and Creating Growth in Challenging Times,” the event has assembled a powerful gathering of C-Suite executives, regulators, and scholars from across Nigeria.
The three-day forum, running from November 12th to 14th, is designed to foster thought leadership and proffer solutions to the pressing issues shaping the global marketing landscape.
With several delegates from diverse sectors in attendance, the conference has established itself as a critical platform for networking and high-level engagement between industry practitioners and regulatory bodies.
Among the key industry figures present is Araba Femi Sanni, Chairman of FlowFM 92.7 Ilorin and the Stefolga Group.
His participation highlights the vital role of broadcast media in the evolving marketing ecosystem.
During the event, Chairman Sanni was seen in extensive discussions with Mr. Eki Adzufeh, the Executive Secretary of MIPAN (Media Independent Practitioners Association of Nigeria), signaling a collaborative push towards addressing industry-wide challenges.
The conference agenda is focused on dissecting new global trends and leveraging communication strategies as a catalyst for business transformation and resilience.
Delegates are engaged in sessions aimed at sharing knowledge and perspectives that will point the way to the healthy growth of the marketing communications industry for the benefit of all stakeholders.
In a brief comment, Araba Femi Sanni emphasized the timeliness of the conference, stating, “Engaging in these dialogues is not just beneficial but essential. It allows us to align our strategies at Flow FM and Stefolga Group with national growth objectives and ensures we remain at the forefront of innovating for our audience and partners, even in a dynamic economic climate.”
The conference is expected to conclude tomorrow with a series of resolutions and a collective commitment to driving development within the industry.