…Chairman Engr. Femi Sanni, CEO Mrs Dayo Sanni Lead Station’s Strategic Dialogue on Radio Innovation
FlowFM 92.7 has held a Media Parley with leading media buying agencies under the Media Independent Practitioners Association of Nigeria (MIPAN), where it shared its growth story, strategic plans, and future direction in the evolving radio and digital landscape.
The session, which took place at the MIPAN Secretariat, brought together representatives from major media buying agencies including QVT Media, Mediafuse Dentsu, Plus Acuity, Media Perspectives, All Seasons Zenith, Media Reach OMD, PenEdge Media, Media 100, Nitro 121, ASZ, PHD, Maxi Media, Medstyle Media, and MediaTek, among others.
Chairman of FlowFM, Engr. Femi Sanni (FNICE), and Chief Executive Officer, Mr. Dayo Sanni, led the FlowFM delegation.
Both executives reaffirmed the station’s commitment to excellence, creativity, and partnerships that drive measurable value for advertisers and audiences.
In his welcome address, MIPAN Executive Secretary, Mr. Eki Aduzufeh, commended Flow FM for fostering open communication and collaboration with industry stakeholders. He said such interactions help strengthen relationships and improve media value delivery across platforms.
The highlight of the event was a detailed presentation by the FlowFM team, where the station outlined its performance over the past year, a move that has now made the station a top 4 radio station in Kwara state and unveiled new marketing plans.
The team also discussed emerging trends in radio broadcasting, the growing impact of digital media, and the station’s commitment to continuous innovation in content creation and audience engagement.
FlowFM also expressed gratitude to MIPAN member agencies for their continued partnership and support, reaffirming its pledge to improve service quality and expand its reach across the country.
The interactive session featured a lively question-and-answer segment where participants provided feedback, shared insights, and made valuable suggestions for the station’s growth.
The event ended with a vote of thanks from the FlowFM team, followed by refreshments and the distribution of branded souvenirs to participants.
Attendees described the meeting as enriching and timely, praising FlowFM for its transparency and forward-thinking approach to the changing dynamics of the media industry.